EYE ON THE NET
Net Numbers
Waiting
For Payday
Forecasting firm Forrester Research surveyed online retailers on when they expect
to turn a profit and most predicted within two years.
(Source: The Industry Standard, June 26, 2000)
Clicking
Up Sales
Online sales still account for a frnoaction of total retail revenues, but it is
a growing frnoaction. (Dollar amounts below are in billions; some are projections.)
(Source: The Industry Standard, June 26, 2000)
E-Pros
And E-cons
In a recent Greenfield Online survey, consumers cited the following reasons (listed
in order of popularity) for shopping and not shopping online.
Reasons
For Shopping Online
Save time—60%
Avoid crowds—47%
Find the lowest price—46%
Buy hard-to-find items—35%
Better selection—29%
More product information—22%
Easier to ship—15%
Good gift ideas—14%
Reasons
For NOT Shopping Online
Shipping charges—51%
Can't see/touch items—44%
Can't return items easily—32%
Worried about credit card safety—24%
Can't ask questions—23%
Takes too long to load screen—16%
Worried about delivery time—15%
Enjoy shopping offline—10%
(Source: Pew Internet and American Life Project)